I've been promising this blog post for ages as I can't wait to introduce you more fully to Fischersund: you may not be familiar with the name but you may know those behind it.
From the hand gathered Icelandic herbs, hand-crafted fragrances [well, I suppose I should say 'nose-crafted'], hand-poured candles, and hand finished storage tins, Fischersund is a brand you're going to want to get to know a bit closer.
At north home, we're so pleased to be able to bring Fischersund, the Icelandic perfumery and art collective to Leeds, and the UK and are eager to share with you a bit more about this brand and the creatives within.
Fischersund is an invitation to embark on a sensory journey as they intertwine the artistic expressions of the family behind it.
Founded in 2017, this family-run haven in downtown Reykjavík is more than a perfume shop — it's an immersive experience, a celebration of Icelandic nature, and a showcase of the soulful creations of siblings Jónsi [of Sigur Ros fame], Lilja, Sigurrós, Inga Birgis, and their partners Sindri and Kjartan.
Crafting Fragrance as Art and Music Interaction
"Our immediate contact with life, inside and outside the body, is the sensory experience that precedes the articulation of thought." This philosophy is at the heart of Fischersund's creations, where scents are not just perfumes but a symphony of memories. Each fragrance is a harmonious composition of nostalgia, poetry, and music: echoing the interconnectedness of scent and sound.
Fischersund Fragrance Products: Inspired by Icelandic Nature
Fischersund draws inspiration from the clean, unique nature of Iceland. Their fragrance products are crafted with wild herbs and oils harvested from the Icelandic countryside, using environmentally friendly solutions. From tarred smoky woods to crisp citrus, rhubarb, and Icelandic herbs, each scent creates a layered sensory wardrobe, capturing the essence of Iceland.
A Glimpse Behind the Scenes: The Family and the Process
The artistic board of Fischersund, led by Jónsi, the nose of Fischersund and frontman of Sigur Rós, along with Lilja, Sigurrós, Inga Birgis, Sindri, and Kjartan. This family of artists and artisans shapes the unique music, perfume, photographs, digital art, and fine art that define Fischersund.
Creating a Fischersund scent is an immersive journey that demands time, patience, and humility. The process involves sourcing oils and materials, figuring out the heart of the scent, and a continuous cycle of trying, testing, and refining. The result is a collection of scents that evoke joy and challenge, each spray revealing a world of olfactory wonder.
Six Fragrances, Infinite Discoveries
Fischersund offers a total of six fragrances, each a unique composition inspired by the clean, unique nature of Iceland. From the tarred smoky woods to the crisp citrus, rhubarb, and Icelandic herbs, each scent is a chapter in the sensory story of Iceland.
Each 150ml bottle is hand-wrapped in a sustainable bandana featuring imaginative illustrations inspired by the individual scent.
In addition to the 50ml spray bottles, Fischersund offers a 10g solid fragrance option—an olfactory masterpiece in a compact form. Perfect for those on the go, the solid fragrance ensures you can carry the essence of Iceland wherever you wander.
The Artistry of Fischersund Discovery Sets
Picture this: a set of three 5ml spray bottles, each containing a different Fischersund fragrance. It's not just a collection; it's an olfactory symphony, allowing you to immerse yourself in the diverse scents that define Fischersund's artistry. The discovery sets offer a chance to explore beyond a single scent, providing an opportunity to seamlessly switch between these olfactory chapters, creating a layered and personalized sensory wardrobe
